Aviation: Why Customer Recognition is Important

In a day where there are dozens, hundreds or even thousands of companies offering the same or similar product or service; the challenge to retain customer loyalty and increase the intent (of customers) to recommend is becoming greater. Today I’d like to expand on why I think Customer Recognition is Important to Airlines. In terms […]

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Air New Zealand unveils the World’s Coolest Safety Video

Air New Zealand are known for their feature safety videos which have taken us to a variety of different places. Whether viewers embarked on a “Fantastical Journey” to learn about “Safety in Hollywood” or to exploring the “Bare Essentials of safety” or  “Safety in Paradise” in the beautiful Cook Islands. Their latest safety video focuses […]

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Highlights from Sir Tim Clark’s Keynote at the 2017 APEX Expo

During my whirlwind trip to LA this weekend, I had the opportunity to attend the first day of the APEX Expo. The Airline Passenger Experience Association (APEX) Expo is where thousands of airline executives, bloggers and journalists get together with aircraft manufacturers and service providers to talk everything about the passenger experience. The opening session […]

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