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A trip on the British Airways i360

As travel is still somewhat of a distant memory for me, today I am sharing my recent experience of visiting the British Airways i360 with you.

The Brighton seafront attraction re-opened to guests in mid-May following lockdown 3.0 and the team have implemented a number of health and safety measures to help keep everyone safe. You can read more about them during this post, but before I begin – here is a little overview for you.

a glass bar with a view of the ocean

















The British Airways i360 Viewing Tower

The British Airways i360 is a vertical cable-car made up of a glass viewing pod which slowly travels to a height of 138m (450ft) to offer impressive, 360-degree views of the city of Brighton and Hove, the South Downs and the Sussex coastline. The attraction currently holds the record for being the world’s tallest moving observation tower; and also for being the slimmest tower in the world – the diameter of the tower is just 4.6 metres! Marks Barfield Architects designed the attraction, the name may sound familiar as they are the team behind the London Eye. That opened more than 20-years ago, say what?!

BA are the naming rights partner to the i360. Hence trips on the pod are referred to as “flights” and staff proudly wear the Julien Macdonald uniform. Each flight lasts for approximately 25-minutes including embarkation and disembarkation; which is plenty of time to enjoy the views. On a clear day you can see for up to 26-miles and if you are really lucky – you might just be able to spot the Isle of Wight towards the South West. The attraction opened in August 2016 and certainly offers #BrightonsBestViews and sunsets.

a group of people standing in a room with a view of the ocean
Sunset photo taken by Ben on a previous i360 “flight” (pre-covid)























The glass pod feels very spacious and in normal times can accommodate roughly 175-guests on each flight, it’s a lot less at the moment. Many say the pod is like a Tardis when viewed from outside as you may not realise how much space there actually is, even when at capacity there is plenty of room to move around.

Covid-19 Measures

Owing to the Coronavirus pandemic, the attraction re-opened with a number of health and safety procedures in place to help protect guests and their staff. As such the capacity of the pod has been reduced accommodate social distancing, created specific viewing zones and as a condition of entry, guests must:

  • Participate in non-invasive temperature checks when going through security

Since restrictions have now eased, the wearing of face-coverings is no longer mandatory.

Like everywhere else at the moment – contactless is key. The attraction are encouraging guests to pay for any purchases by using contactless payment methods. There are plenty of hand-sanitising stations and there are washroom facilities available before and after your “flight” too.

You can read further information about all the health and safety measures here.

My Recent Experience (Early September 2020)

I booked my ticket to visit the attraction online and the process was quick and easy. When you arrive, all you need to do is show your ticket on your phone to a guest experience host and it’s as simple as that.

During normal operations, boarding takes place on the upper-deck which is outside and there is plenty of space to socially distance whilst enjoying the great British summer and all the weather is throws as us. It can get a little breezy so if you feel the cold I’d strongly suggest bringing a light jacket with you.

Once your ticket has been checked, you’ll go through a quick security check which is self-explanatory.  This is also where your temperature will be checked before you are free to enjoy the boarding area. There is a bar on the deck and plenty of areas to sit or stand socially-distanced from other guests. You’ll know when it’s time to board the pod as it will slowly glide up to the boarding level and the doors will open. Brits love a queue, so you will probably notice people queuing up beforehand, socially distanced of course.

people standing in a glass room
Photo taken by Ben Montgomery – Summer 2020






























As the capacity has been significantly reduced, it is straightforward to socially distance from other guests. I happened to visit on a quiet weekday evening, hence there were very few people in the photo above.

a two cans of soda on a table
The Nyetimber Skybar – Summer 2020























The Nyetimber Sky Bar serves a variety of locally produced beverages including Nyetimber Sparkling Cuvée (£10/glass), Brighton Gin, Harvey’s Sussex Best Bitter and various non-alcoholic beverages which now includes Coca Cola. If you want to try something different, I do highly recommend a glass of Nyetimber Sparkling Wine (£10 a glass) or Brighton Gin with Folkington’s Tonic Water. (£7.00) – the latter is my favourite.

a close-up of a drink
Brighton Gin with Folkington’s English Country Garden Tonic Water













There are also some cocktails you can try, including a Lemon Verbena cocktail which features Brighton Gin. The bar prices are comparable with other tourist attractions and hotels in the South East.

Looking over the city of Brighton and Hove is very interesting as you can see how everything blends in together to form a diverse city. I like that some buildings have actually installed artwork on their rooftops which can only be viewed from above – a great excuse for a trip on the BA i360 and a good way for artists to showcase their latest creations.

a beach with buildings and water
Sunset towards the West as viewed from the i360












If you are brave enough, you can lean over the edge of the curved glass and look directly below – otherwise just keep looking at the horizon and take a seat on the benches around the middle if heights really aren’t your thing. Did you know that you can also abseil at the i360? They hold regular “i-drop” experiences throughout the year, not sure I am that brave.

After a few minutes stationary at 450-feet it was time to begin our descent back to the ground. The journey is so smooth, I didn’t even realise we were moving again until I looked back at the tower itself. You’ll disembark the pod within the beach building and the gift shop (clever, eh?)  – there are loads of fantastic souvenirs to purchase including plenty of arts and crafts that have been designed by local artists. You’ll also be able to purchase souvenir photos from the experience too.

The verdict

Overall, I thoroughly enjoyed visiting the BAi360 again after a lengthy break due. The health and safety measures put in place made me feel at ease and I’d arguably say it’s a lot safer than visiting a supermarket. Would I visit again soon? Of course I would. Cheers!

a man standing in front of a window
Ben with a glass of Nyetimber Classic Cuvée

Visit for yourself

If you want to visit the British Airways i360 for yourself, you’ll find it located along the Lower Kings Road in Brighton, very close to the Brighton Centre. There are plenty of car parks within a 5-minute walk from the venue, the train station is 15-minutes North (up a hill!), and the City Sightseeing bus stops right outside.

The attraction is currently open daily from around 10:00 with flights departing every 30-minutes until just after sunset. Due to the current pandemic the hours of operation may vary, so be sure to check their website before your visit.

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