Air New Zealand are known for their feature safety videos which have taken us to a variety of different places. Whether viewers embarked on a “Fantastical Journey” to learn about “Safety in Hollywood” or to exploring the “Bare Essentials of safety” or “Safety in Paradise” in the beautiful Cook Islands.
Their latest safety video focuses on Antarctica and highlights the importance of understanding climate change across the globe. Here is a look at the “World’s Coolest Safety Video”.
The video features renowned Hollywood actor and environmentalist Adrian Grenier; who takes the audience on a journey to Antarctica where New Zealand scientists are looking into the most pressing questions which relate to global climate change.
Building on Air New Zealand’s 5+ year partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute (NZARI), I love how the video shows Adrian team up with Scott Base scientists to track Penguin colonies and study ice core samples; along with informing viewers of everything they need to know before their flight.
Director Kevin Denholm, who was at the helm of Air New Zealand’s first feature safety video, the Bare Essentials of Safety in 2009, featuring body-painted Air New Zealand staff, and The Bear Essentials of Safety starring British adventurer Bear Grylls in 2013, says filming on the ice had its challenges… (taken from the media release)
“One of our non-negotiables was to take all possible steps to minimise the environmental impact of filming on our stunning location, and we were careful to only take the minimum of equipment with us”.
“Where usually a crew of around 40 would be involved, we restricted our team to just six people, including celebrity talent. The amazing staff from Scott Base provided the logistical support we needed to pull this off, and many of them stepped outside their comfort zone into roles as supporting talent.”
Air New Zealand are renowned for their fun and quirky safety videos which have collectively attracted more than 110 million views from around the world. From the glitz and glamour of Tinseltown in “Safety in Hollywood” to a rather crazy dance-class with Richard Simmons; it’s great to see Air New Zealand showcasing more of the natural world; which is indeed so precious. Climate change is not a myth, it is real.
In terms of safety videos, I am a big fan of the narrative of the “World’s Coolest Safety Video” and feels that it conveys all the important messages in a way that could only be achieved by the airline which calls “The Land of the Long White Clouds” home.
The airline have also launched a micro-site which provides interesting details on scientific research being carried out in Antarctica along with how the residents of Scott Base survive in the challenging conditions. It’s certainly well worth a look.
What do you think of Air New Zealand’s latest safety video? I’d love to hear your thoughts.