Aviation: Why Customer Recognition is Important

In a day where there are dozens, hundreds or even thousands of companies offering the same or similar product or service; the challenge to retain customer loyalty and increase the intent (of customers) to recommend is becoming greater. Today I’d like to expand on why I think Customer Recognition is Important to Airlines. In terms […]

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Air New Zealand unveils the World’s Coolest Safety Video

Air New Zealand are known for their feature safety videos which have taken us to a variety of different places. Whether viewers embarked on a “Fantastical Journey” to learn about “Safety in Hollywood” or to exploring the “Bare Essentials of safety” orĀ  “Safety in Paradise” in the beautiful Cook Islands. Their latest safety video focuses […]

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InFlight Retail: Is it really needed?

Inflight Retail or Onboard Duty Free is a little bit like marmite; you either love it or you can’t stand the thing. On this topic I feel I am slowly becoming the latter. Here’s why: I admit in the past when I’ve been travelling with my parents I have purchased the odd item, but at […]

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