Aviation: Why Customer Recognition is Important

In a day where there are dozens, hundreds or even thousands of companies offering the same or similar product or service; the challenge to retain customer loyalty and increase the intent (of customers) to recommend is becoming greater. Today I’d like to expand on why I think Customer Recognition is Important to Airlines. In terms […]

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Virgin Atlantic unveils three new ways to fly in Economy

UK-based airline Virgin Atlantic recently unveiled three new ways to fly in their Economy cabin as part of a multi-million pound investment into the cabin’s product. Now passengers have to opportunity to choose between three different fare levels in Economy; named Economy Light, Economy Classic and Economy Delight. The new fare levels allow passengers to select the product which […]

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Ben’s thoughts on the Luxury Travel Market

The luxury travel market is something which is continuously evolving, but is it for the better or worse? Last year I had the opportunity to attend a master class about luxury travel which I found to be very insightful. Designed by Larry Piementel, President and CEO of Azamara Club Cruises; the session touched on how the luxury […]

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