Aviation: Why Customer Recognition is Important

In a day where there are dozens, hundreds or even thousands of companies offering the same or similar product or service; the challenge to retain customer loyalty and increase the intent (of customers) to recommend is becoming greater. Today I’d like to expand on why I think Customer Recognition is Important to Airlines. In terms […]

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Delta reinvents the international Main Cabin dining experience

Today Delta Air Lines have unveiled a brand new inflight dining experience which will feature in the Main (Economy) Cabin on international flights. The series of investments to enhance the passenger experience are set to debut on board select flights with the U.S. carrier from November and will continue into next year. At a time […]

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Air New Zealand launches first global brand campaign in the UK

Today the small but very well-known airline Air New Zealand has launched its first ever global brand campaign in the United Kingdom, showcasing why the airline is a #BetterWayToFly to Middle-Earth. Setting the scene New Zealand actor Sam Neill takes the stage as the voice of CGI character Pete – a talking Kiwi bird who […]

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