This weekend saw the launch of an incredibly cute public sculpture trail in the city of Brighton and Hove; all to raise money for a local charity.
Inspired by the animated film “The Snowman™ and The Snowdog“; 44 giant Snowdog sculptures have been scattered across the city as part of the exhibition – raising money for The Martlets Hospice; a charity which I am proud to support. The event has been brought to life thanks to Wild in Art and Penguin Books.
Local businesses from in and around the city have sponsored each of the Snowdogs; and commissioned artists to decorate them… creating beautiful designs which really do catch the attention of passers-by until the 27th of November. One has even been sponsored by DJ Norman Cook (Fatboy Slim) and the award-winning Crime Fiction author Peter James.
As I live nearby, I took the opportunity to go on the hunt for some of the Snowdogs; and they really are a sight to behold.
Each Snowdog even has a cute name such as “Sparky”, “Lola” or “Rocco” – who is pictured above.
Visitors to the city can pick-up a map or download the “Snowdogs By The Sea” mobile-app in order to locate the Snowdogs – which can be found anywhere from the bustling seafront promenade, to the quaint and peaceful gardens near the Royal Pavilion. If you use the app, you can actually “check-in” at each location by scanning the QR code and unlock special offers from local businesses. It’s sort-of like a fun indoor/outdoor adventure hunt for all ages.
If you can’t make it down to Brighton; you’ll also find an additional Snowdog at London Victoria Station.
“Brighton Belle” has been sponsored by the British Airways i360 visitor attraction; and has been placed at the bustling railway terminus in order to entice tourists to visit the South Coast.
Although the Snowdogs have only just found their way to Brighton; it’s safe to say that they have been incredibly popular. To celebrate the end of the exhibition; a final farewell will take place in early December – where all Snowdogs will be reconvene in a single location before being each one will be auctioned off to raise even more money for The Martlets Hospice. The charity cares for people whom are living with a terminal illness around the city.
For more information about the Snowdogs By The Sea exhibition; you can click here or search using the #BrightonSnowdogs hashtag on social media.