Traveller Trends by the Numbers with Air New Zealand

Air New Zealand have recently begun their new financial year, so the airline decided to release some key customer metrics from the past twelve months; which made for some interesting reading into travellers’ preferences and habits. So, here are some traveller trends from passengers flying with Air New Zealand. #AirNZTravellerTrends

Image: Air New Zealand

Between the 1st of July 2016 and the 30th of June 2017…

More than six million meals were served globally across the airline’s network and more than half a million customers chose the chicken. Roast chicken with tarragon cream sauce, New Zealand roasted kumara and garden vegetables was the most popular main dish in Economy class with 530,000 portions served

Air New Zealand travellers have a sweet tooth – with more than three times as many Cookie Time cookies served on domestic flights as savoury snacks (5.8 million cookies served vs 1.8 million savoury snacks). I must admit whenever I am flying long-haul with Air New Zealand, I look forward to enjoying one of the Cookie Time cookies. You can order them in-between meal times directly from the inflight entertainment system!

Customers munched their way through more than 14.5 million of Air New Zealand’s signature lollies. If you didn’t know, the famous lollies are usually handed out just before landing by the cabin crew. Sometimes they may enlist children to also help give them out to passengers. It is seriously so cute.

The airline poured almost eight million glasses of exclusively New Zealand wines onboard.

Customers enjoyed thousands of hours of movies, TV and audio content on the airline’s inflight entertainment system. Kiwi favourite Hunt for the Wilderpeople was the most viewed film on Air New Zealand flights – seen more than 177,000 times in FY17. Moana had the highest views by month – averaging around 39,000 views per month. I imagine a year or so ago it may have been Frozen.

Adele’s track Hello was the most listened to song onboard, with around 5,500 hits each month. Considering “Hello” was released in 2015, I’d say that is pretty impressive!

The airline’s Airpoints™ members took close to 895,000 flights using their Airpoints Dollars™

Air New Zealand General Manager Customer Experience Anita Hawthorne says it’s been interesting looking back over the numbers. #AirNZTravellerTrends

“Whether it be a short domestic flight or some of the longest international sectors in the world, we pride ourselves on consistently providing our unique, Kiwi inflight service and our New Zealand-inspired menus, along with our inflight entertainment offering and other inflight amenities play a big part of that… It’s been incredibly pleasing to see customer satisfaction scores for our inflight service and product up consistently across the board”.

Each year Air New Zealand operates around 176,000 flights, facilitating more than 15 million customer journeys. They might be a small airline, but the Auckland-based carrier and continuously enhancing the customer experience. Plus their safety videos are a lot of fun. You can watch their latest one “A Fantastical Journey” right here.

Data provided by Air New Zealand Media Centre

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